theSerif®

Ed-Tech · B2B SaaS · Fintech

Brand & Product Design for Ed-Tech, B2B SaaS & Fintech.

Strategic brand, product, and web design built to move conversion, activation, and adoption. Engagements from $3,500, live in 14 days, because a quarter of delay costs more than the project.

68%

user satisfaction uplift after our LMS design-system rollout at Top One Percent.

Branding, product & web design and AI features for Ed-Tech, SaaS & Fintech

Based in India · 3 call slots daily, 9am–12pm ET

Trusted by Bajaj Finserv (80M+ customers) and Top One Percent

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International clients

Trusted by teams in the US, UK and Korea

We already work across time zones with founders and teams like yours.

  • South Korea · Global
    Samsung Electronics logo

    Samsung Electronics

    A global electronics and technology leader

    AI engineering

  • USA · San Francisco
    Dolami · Avatown

    Dolami · Avatown

    A VR startup running a marketplace for virtual avatars

    Marketing & community growth

  • USA
    X-Culture logo

    X-Culture

    A global experiential-learning network for students and businesses in 100+ countries

    Growth & operations

  • USA · Virginia Beach
    The Radical Agreement Project

    The Radical Agreement Project

    An improv-based corporate training company

    Marketing & corporate workshops

  • UK
    Packt logo

    Packt

    A global publisher of books and courses for developers

    Community & growth

Who we are

We design brands, products and AI features that help Ed-Tech, SaaS and Fintech teams convert, activate and grow.

About the work

By the numbers

Every number, with its source →

Services

Everything your product needs

Brand, product, AI and video under one roof, so the story, the interface and the build never drift apart.

  1. Brand identity[01]

    Positioning, identity systems, and guidelines your team can keep shipping from.

    PositioningIdentityGuidelines

  2. Product & web design[02]

    Conversion websites, SaaS dashboards, and design systems, designed and shipped live.

    WebsitesDashboardsDesign systems

  3. AI & data features[03]

    AI agents, search over your own data, and dashboards, led by our ex-Samsung AI co-founder.

    AI agentsRAGData

  4. Video & motion[04]

    Product demos, launch films, and reels made by the team that designs the product.

    Product filmsReelsMotion

Selected work

Featured projects & shipped products

We don't just design screens. We ship products and measure what changed for the business.

Pricing plans

Ready to scale your brand?

Live in 14 days — because a quarter of delay costs more than the project. Every engagement is scoped and quoted after a 30-minute call. These are starting points, not price lists.

Sprint

From $3,500

2 weeks

A focused brand, landing page, or product-design push for a decision that cannot wait.

  • Business and conversion audit
  • Focused design sprint
  • Conversion copy direction
  • Working prototype or launch page
Book a call

Brand OS

Popular

From $12,000

6–10 weeks

A complete strategic foundation for teams that need their brand and product to tell the same story.

  • Positioning and narrative
  • Identity and product language
  • Core website or product experience
  • Conversion copy foundations
  • System ready for your team
Book a call

Design Partner

From $4,500/month

Monthly retainer · 3-month minimum

An embedded design partner for ongoing product, growth, and launch decisions.

  • Priority design capacity
  • Product and growth design
  • Analytics-informed iteration
  • Design and ship support
  • Timezone-matched walkthroughs
Book a call

Add-on · Quoted per project

AI & data

Put AI to work in your product without hiring an ML team. Led by our co-founder Rohit Singh Yadav, ex-Samsung AI.

  • AI agents that read, draft, and act, with a person approving
  • Answers and search over your own docs and data
  • Data-quality checks and insight dashboards
  • Voice AI and multilingual assistants
Get a quote

Add-on · Quoted per project

Video & motion

Add it to any plan, or book it on its own. Launch films, demos, and social content made by the same team that designs your product, so the story stays consistent.

  • Product demo and walkthrough films
  • Launch videos and feature announcements
  • Social reels and short-form ads
  • Thumbnails, motion graphics, and captions
Get a quote

How we work

Clear terms, no surprises.

A clear working model for moving quickly, protecting both sides, and keeping scope visible.

Contract[01]
A simple MSA plus a per-project SOW. Yours or ours.
IP[02]
Full ownership transfers to you on final payment. Working files included.
NDA[03]
Signed before the first call, if you prefer.
Payment[04]
50% to start, 50% on delivery. USD via Wise or bank transfer. Zero-rated export invoice — no GST added.
Revisions[05]
Two rounds per phase, defined up front. No surprise scope, no surprise invoices.
If it's not working[06]
Kill fee at any phase boundary. You keep everything produced to that point.

Async friendly · Notion / Slack / Loom

Based in India. Built around your hours.

India

New York

  • 3 call slots daily, 9am–12pm ET (6:30–9:30pm IST)
  • Slack replies within 4 working hours — always the same business day
  • Async-first: Loom walkthroughs on every handoff, so you review at your desk, not on a call
  • USD invoicing via Wise · W-8BEN on file · IP transfers on final payment

What clients say

Why they love
working with us

We don't just finish projects. Here is what the people we worked with say, by name, company, and the service we delivered.

  • Brand & graphic design

    PwC

    Any business looking for a creative, detail-oriented, and results-driven designer can rely on Shubham with complete confidence.

    Prithvie Veer Sikka

    Product Marketing, PwC

  • Brand & graphic design

    Top One Percent

    I highly recommend Shubham Tripathi for his exceptional talent in graphic design—his creativity, professionalism, and attention to detail have impressed me over the past months.

    Sandeep Gupta

    Founder, Top One Percent

  • Brand & graphic design

    Aarya Software

    I highly recommend theSerif for creative and professional graphic design services.

    Ritesh Mangwani

    CEO, Aarya Software

Team

The people you'll work with.

A small senior team across design, AI, and growth. You work with us directly.

FAQ

Got questions?
We've got answers

Everything you need to know about pricing, timelines, time zones, and how we work together.

How much does a project cost?

Sprints start from $3,500, Brand OS engagements from $12,000, and Design Partner retainers from $4,500/month with a 3-month minimum. Every engagement is scoped and quoted after a 30-minute call.

How long does a project take?

A Sprint goes live in 14 days. Brand OS runs 6–10 weeks. Design Partner is an ongoing monthly retainer.

We're not in India. How do time zones work?

We hold 3 call slots daily, 9am–12pm ET, reply on Slack within 4 working hours, and send a Loom walkthrough on every handoff so you can review on your own time.

How do payments work?

50% to start, 50% on delivery. We invoice in USD via Wise or bank transfer, with a zero-rated export invoice — no GST added.

Who owns the work?

You do. Full IP ownership transfers to you on final payment, working files included.

Will you sign an NDA?

Yes — before the first call, if you prefer.

How many revisions are included?

Two rounds per phase, defined up front. No surprise scope, no surprise invoices.

What if it isn't working?

You can stop at any phase boundary by paying the kill fee — and you keep everything produced to that point.

What design formats will I receive?

You will receive PNG, JPEG, PSD and vector files (SVG, AI, PDF) to ensure compatibility across all platforms.

Do you build AI features?

Yes. Our co-founder Rohit leads AI and data engineering (ex-Samsung AI). See the Data Profiler in our lab for the kind of work we ship.

Do you make videos too?

Yes. Our in-house video team makes product demos, launch films, social reels, and motion graphics. Add it to any plan or book it on its own, quoted after a short call.

How do I get started?

Book a 30-minute discovery call. We'll scope the work and send you a quote.

The journal

Questions clients ask,
answered in three minutes.

View all essays

Get started

Turn your product into proof

Book a 30-minute call in US hours. We scope the work, then send a quote. Prefer to write? We reply within 24 hours.

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