theSerif®

3 case studies · 13 products

Work that moved numbers.

Brand and product design for clients, plus 13 products shipped: AI agents, MVPs, and full builds.

Case studies

Client work, told by the numbers.

Each case follows the same shape: the situation, the bet we made, the work, and what changed.

Top One Percent projectCase 01

Top One Percent

A global Ed-tech company for GMAT & GRE aspirants

Elevating Top One Percent's Digital Presence

What changed

68%

user satisfaction uplift after the LMS design-system rollout

The work
A comprehensive brand audit, a redesigned website for improved user experience, a design system rolled out across their LMS, and a cohesive visual identity that resonates with their audience.
“I highly recommend Shubham Tripathi for his exceptional talent in graphic design—his creativity, professionalism, and attention to detail have impressed me over the past months.”
Sandeep Gupta · Founder, Top One Percent
Quotiq projectCase 02

Quotiq

An AI quoting desk for manufacturers

Turning Every RFQ Email into a Priced Quote

The situation
Manufacturers answer requests for quotation by hand: reading long emails, looking up rates, and chasing deadlines. A slow quote is a lost deal.
The bet
Let AI do the reading and the maths, but keep a person on the approve button, so speed never costs trust.
The work
An AI-run quoting desk that reads every RFQ email, prices from the manufacturer's real rates, tracks deadlines, and waits for approval before anything goes out. Product, interface, and build.
SpeakCoach projectCase 03

SpeakCoach

A voice AI coach for sales and interview practice

A Voice Coach That Speaks 70+ Languages

The situation
Sales reps and job seekers rarely get to rehearse a real call out loud, and most practice tools only work in English.
The bet
A voice AI that listens like a coach, scoring how you speak and how you come across, in the language you actually sell in.
The work
A voice AI coach for practising sales and interview calls out loud. It scores speaking and body language, and works in Hindi, Tamil, Telugu and 70+ languages, built with BFSI teams in mind.

Shipped

Products we've built.

AI agents, MVP sprints, full builds, and Web3 products, built together with Aarambh Labs.

  1. 01

    Straxion AI

    Multi-agent orchestration system handling 10K+ requests/day. RAG pipeline with custom LLM integrations.

    AI AgentsLive
  2. 02

    Quotiq

    AI-run quoting desk for manufacturers. Reads every RFQ email, prices from your real rates, tracks deadlines, and waits for your approval.

    AI Product
  3. 03

    SpeakCoach

    Practice real sales and interview calls out loud with a voice AI coach that scores your speaking and body language. Hindi, Tamil, Telugu and 70+ languages.

    AI Agents
  4. 04

    Backersstage Capital

    MVP sprint for a VC firm. A complete platform shipped in 14 days with core features and production deployment.

    MVP Sprint
  5. 05

    SUPERMISSION

    The agentic DeFi terminal. One chat to swap tokens, provide liquidity, earn yield, trade prediction markets, and analyse wallets, with zero gas fees.

    AI AgentsLive
  6. 06

    Voxa

    Voice to action for Mac. Hold a key, say what you need, and watch an agent finish it across Gmail, Notion, WhatsApp and Calendar. On-device speech recognition.

    AI Agents
  7. 07

    La Premia

    Premium garment and lifestyle care platform: wardrobe, footwear, leather, sports, travel and home services with doorstep pickup and specialist restoration.

    Full Build
  8. 08

    Provn

    Full-stack platform with advanced features, production deployment, and a scalable architecture.

    Full Build
  9. 09

    Wizz HQ

    Infrastructure behind superintelligent agents: a bounty marketplace plus an AI data layer, both settled in $WIZZ.

    Web3Live
  10. 10

    Stellaray

    Instant Stellar wallet created with your Google account. Zero-knowledge privacy: prove everything, reveal nothing, powered by zkLogin.

    Web3
  11. 11

    insiders.bot

    One-stop prediction markets platform: zero-delay trading, copy-trading, and insider insights.

    Web3
  12. 12

    Design System

    A design system for modern web applications: component library with full documentation.

    Design
  13. 13

    Product films & reels

    Product films, launch videos, and social campaigns, from script and shoot to edit and distribution. 16 reels shipped.

    Marketing

Built with Aarambh Labs

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